The new era of law firm client development: data, insight and relationships
Only 27% of law firms ask clients for formal feedback – even as loyalty has dropped from 76% to 53% in five years. In a market where convenience and connection drive choice, too many firms still rely on instinct instead of insight. Legal expertise alone doesn’t cut it anymore in today’s competitive world. Clients want […]
Legal 500, Chambers, and beyond: how law firms can rethink directory submissions
Few tasks divide opinion in law firm marketing quite like directory submissions. We know rankings matter, but it is easy to see the process as a resource-draining treadmill. The reality is both are right: submissions can be exhausting, but they also remain one of the most powerful forms of independent validation a firm can secure. […]
From experience silos to strategic advantage: why law firms need experience management in 2025
Law firms face a perfect storm. Client satisfaction has slipped sharply – down to just 44% of UK clients reporting they’re happy with their primary firm in recent surveys. At the same time, competition for panel places and new mandates is fiercer than ever. Traditional differentiators like “global reach” or “technical excellence” are now minimum […]